H&M

Orange Fiber x H&M Conscious Exclusive Collection 2019

All the quality, innovation and attention to the environment of our citrus fabrics for Conscious Exclusive 2019, H & M’s premium collection made only with recycled and sustainable materials.
In line with its commitment to greener fashion and always attentive to sector innovations, the Swedish brand has chosen Orange Fiber to create a sophisticated boho-style top, a tribute to the beauty of Nature.

The H&M Conscious Exclusive was presented with dedicated events all over the world and, a few hours after the official launch which took place online and in selected brand stores, the Orange Fiber fabric top sold out.

The collaboration with H&M is part of a broader framework that for years has seen Orange Fiber linked to the H&M Foundation. A virtuous relationship that began in 2015 with the victory of the first Global Change Award and which saw citrus fabrics protagonists of events, exhibitions and exclusive creations.
An example of this is the evening dress worn by actress, model and influencer Chiling Lin on the occasion of the Global Change Award 2018.

Designed by Chatarina Forseth (H&M New Development Concept Designer), the black floral print dress was made with two layers of recycled tulle fabric and the sustainable Orange Fiber twill composed of 50% acetylated orange cellulose fiber and 50% from organic silk.